Websites built for businesses ready
to grow.
Strategy-led UX, high-end UI design and custom WordPress development for businesses that need their website to perform as hard as the business behind it.
online — typically replies same day
Websites that support your business goals
Tailored to your business, not a template
You work directly with the developer
Your website is a
business asset.
Your website should do more than look good. It should explain what you do, build trust, guide people toward action and give your team a platform that can grow with the business.
OUTDATED
Your current website no longer represents the business.
→
UNCLEAR
Visitors can't quickly understand what you offer.
→
UNDERPERFORMING
Traffic arrives, but enquiries don't follow.
→
Your website should work harder.
From strategy to launch. One experienced developer.
A serious website project involves far more than installing WordPress. The thinking before the build, and the testing and handover after it, are what decide whether the site actually does its job.
DISCOVER
UNDERSTAND THE BIGGER PICTURESTRUCTURE
PLAN A SOLID FOUNDATIONDESIGN
CREATE A USER-FOCUSED EXPERIENCEBUILD
DEVELOP A SCALABLE WEBSITELAUNCH
TEST, OPTIMIZE AND HANDOVERSelected work
Real client projects across WordPress, WooCommerce, Divi and custom development. I show what was built rather than quote numbers I can't back up.
AgKing
An agricultural equipment dealer needed a product catalog and parts lookup that customers could actually navigate.
Rebuild the catalog around product and parts lookup rather than a flat product list.
WordPress and WooCommerce, with a custom product catalog and parts lookup.
Delivered a rebuilt catalog and parts lookup on WooCommerce. Full case study available.
Bexley Dental
A dental clinic needed online booking and a site its own team could keep up to date.
A clear content structure in a page builder the practice can maintain, with booking part of the patient journey.
WordPress and Divi, with online booking.
Delivered a Divi clinic site with online booking and self-maintainable content.
Intrim
A skirting and architrave manufacturer needed to give customers instant pricing.
Put the pricing tool at the centre of the product experience.
WordPress and ecommerce, with an instant-pricing tool.
Delivered a manufacturer site with instant pricing built in.
Kumho Tyre
A tyre brand needed visitors to find the right tyre for their vehicle.
Build the site around a vehicle-based finder alongside the full range.
A custom vehicle-based tyre finder and range pages.
Delivered a brand site with a working vehicle-based tyre finder.
I don’t start with WordPress.
I start with the problem.
Each decision follows from the one before it, so the technology serves the business instead of dictating the design.
BUSINESS USERS EXPERIENCE TECHNOLOGY SOLUTION
WHAT DOES THE BUSINESS NEED?
Understand the goals, challenges and opportunities.
WHAT DOES THE USER NEED?
Focus on the people who will actually use the website.
WHAT SHOULD THE EXPERIENCE LOOK LIKE?
Define the structure, content and visual direction.
WHAT TECHNOLOGY SHOULD SUPPORT IT?
Choose the right tools and integrations to match the requirements.
HOW DO WE BUILD IT PROPERLY?
Develop, test, optimize and launch with a focus on long-term performance.
PROJECT INVESTMENT
For serious
website projects.
I work with businesses and agencies on substantial website projects where strategy, UX, design and development need to work together.
Business goals and complexity
Integrations and custom development
Strategy, UX and design involvement
$10K–$50K+
Every project is scoped around the business, requirements, integrations and level of involvement — not a fixed template package.
A guide to scale, not a quote. Not every project sits at the top of this range, and smaller fixed-scope builds are quoted separately.
DISCUSS YOUR PROJECT →
WORKING TOGETHER
You work directly with the person building
your website.
No account manager.
No layers of communication.
No disappearing developer.
STRATEGY → UX & DESIGN → DEVELOPMENT → LAUNCH
One point of contact throughout the project.
FROM A FORMER MANAGER
"Albert worked for me for 5 years and I would absolutely recommend him for employment. He has a high level of technical skill, communicates well, and would be an asset to whoever hires him."
— DEACON NICK CIFONIE
SINCE
15+ years building for the web.
Senior website design and development specialist based in Davao City, Philippines, building for the web since 2010 — for businesses and agencies across Australia, the UK and Canada. I take projects from strategy and UX through UI design, WordPress development, integrations, QA and launch. WordPress is the technology I use; the problem is where I start.
Common questions
Ask me anything before we start. These cover my process, services and how we can work together.
How much does a website project cost?
Substantial custom projects, such as a full redesign, a WordPress rebuild or a complex integration, typically range from $10K to $50K+ depending on scope, integrations and how much strategy, UX and design is involved. That is a guide, not a quote. Smaller fixes and focused builds are quoted separately, and I will tell you honestly if a project is not a good fit.
Do you work with existing websites?
Yes. Most projects start with a site that is outdated, unclear or underperforming. I review the UX, structure and conversion path first, then recommend whether to improve what is there or rebuild it. Migrations onto WordPress are part of the work.
Do you design the website too?
Yes. Structure, wireframes and UI design are part of the work alongside the WordPress build, so strategy, UX, design and development stay consistent. If you already have designs from your own designer or agency, I can build them faithfully.
Do you work with agencies?
Yes. My recent roles have been agency roles, building and maintaining client sites for teams in Australia, the UK and Canada. I am used to working to someone else's brief, standards and deadlines as an experienced WordPress development partner.
Do you use templates?
Not as the design. I build around your content, structure and goals. I use WordPress with Elementor, Divi or custom PHP and JavaScript as the foundation where it helps, but layouts, UX and interface are designed for your business rather than dropped into a fixed template package.
How does a project start?
You tell me what you are trying to achieve and what is not working. I review it, and you get a clear scope, timeframe and price before any work begins. No work starts until we agree. Please never send passwords or API keys in chat.
What hours do you work for US clients?
I am in Davao City, Philippines (UTC+8), so US mornings are late evening here. Everything runs in writing rather than on calls: send a request before you log off and you will usually have an update waiting when you are back. I do not promise live overlap I cannot keep.
BETTER WEBSITES. STRONGER BUSINESSES.
Have a website worth building
properly?
Tell me what you're trying to achieve, what's not working, and where you want to take the business.
SERIOUS PROJECT? TELL ME WHAT YOU'RE BUILDING.Right plan, real results.
Built for your unique needs.
Long-term success.